Friday, February 20, 2009

Sugar Gaining Ground

Add Snapple to the list of drinks abandoning HFCS for Sugar. Yeah, I know it's not a beautiful, fizzy beverage, but it's a sign of the times and it is owned by Dr Pepper.
Snapple, once the “official beverage of New York City,” is being redesigned — inside and out — this year.

The popular iced teas are losing the high-fructose corn syrup and the dated font. The bottles are becoming more svelte (to better fit into cup holders, which became a force after Snapple iced teas were originally introduced). The labels will also emphasize the green and black tea leaves used to make the drink. The changes are rolling out over the first few months of the year, and they are expected to hit New York in early March, according to Dr Pepper Snapple Group, which is now the owner of the brand.

Snapple, which once defined the genre of specialty tea, now finds itself fading in an increasingly crowded field of competitors. The brand, which passed through many hands before landing as part of Dr Pepper Snapple, went through a round of focus group testing over the last two years.

“Through that work we really found that Snapple had lost of its luster and had been replaced in the minds of consumers by other beverages out there,” said Jim Trebilcock, an executive vice president with Dr Pepper Snapple.

(For example, President Obama prefers (the more lightly sweetened) Honest Tea, and the White House is now stocked with his favorite flavors, Black Forest Berry and Green Dragon.)

Real sugar is replacing the corn syrup. (Sugar vs. corn syrup, by the way, is the difference between Mexican and American Coca-Cola.) In some cases, that has actually resulted in a decrease in calories.

The old ingredient list for Lemon Snapple Iced Tea: “water, high fructose corn syrup, citric acid, tea, natural flavors.” Calories: 200. The new ingredient list: “filtered water, sugar, citric acid, tea, natural flavors.” Calories: 160.
Now if only Coke and the other people out there would hop on the train.

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Monday, February 16, 2009

Pepsi and Mt. Dew To Go Retro

Coming in April Pepsi Bottling Ventures will introduce two new items, Pepsi Throwback and Mountain Dew Throwback. Both of these will be formulated using Sugar instead of HFCS. About time they did something like this. Now if others would only follow suit. Kudos to PBV!
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.

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