Pepsi and Mt. Dew To Go Retro
Coming in April Pepsi Bottling Ventures will introduce two new items, Pepsi Throwback and Mountain Dew Throwback. Both of these will be formulated using Sugar instead of HFCS. About time they did something like this. Now if others would only follow suit. Kudos to PBV!
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.
Pepsi, Mountain Dew, Sugar, Soda, News