Thursday, August 06, 2009

Cokes Latest Hi Tech Gadget

Coca~Cola is planning on introducing a new type of soda fountain,, the Coca Cola Freestyle. It will host around 100 flavours of Coke branded Soda's and Barq's Root Beer. This is ingenuity at its best and I certainly am looking forward to the day one comes to a spot near me. I'll be a frequent guest!



We can look forward to a rollout in 2010. I can't wait. Peach Sprite sounds pretty tasty.


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Tuesday, May 12, 2009

Yet Another Soda Tax

First it was the governor of New York, wanting to raise more money for his dwindling coffers. Now it's the current regime and Obama who want to impose yet another tax on people and their carbonated beverages in order to help him fund his socialised medicine scheme.
Senate leaders are considering new federal taxes on soda and other sugary drinks to help pay for an overhaul of the nation's health-care system.

The taxes would pay for only a fraction of the cost to expand health-insurance coverage to all Americans and would face strong opposition from the beverage industry. They also could spark a backlash from consumers who would have to pay several cents more for a soft drink.

On Tuesday, the Senate Finance Committee is set to hear proposals from about a dozen experts about how to pay for the comprehensive health-care overhaul that President Barack Obama wants to enact this year. Early estimates put the cost of the plan at around $1.2 trillion. The administration has so far only earmarked funds for about half of that amount.

The Center for Science in the Public Interest, a Washington-based watchdog group that pressures food companies to make healthier products, plans to propose a federal excise tax on soda, certain fruit drinks, energy drinks, sports drinks and ready-to-drink teas. It would not include most diet beverages. Excise taxes are levied on goods and manufacturers typically pass them on to consumers.

Senior staff members for some Democratic senators at the center of the effort to craft health-care legislation are weighing the idea behind closed doors, Senate aides said.

The Congressional Budget Office, which is providing lawmakers with cost estimates for each potential change in the health overhaul, included the option in a broad report on health-system financing in December. The office estimated that adding a tax of three cents per 12-ounce serving to these types of sweetened drinks would generate $24 billion over the next four years. So far, lawmakers have not indicated how big a tax they are considering.
Mr. Obama and his bureaucratic cohorts are willing to add a "sin tax" on people who just want a few joyous moments with a frosty non-alcoholic beverage. This is just the opening salvo in his tax and spend health rationing plans. No doubt other onerous taxes lay in wait in the wings to fund this debacle. Fat taxes, fast food taxes, non-organic food taxes, organic food taxes and more are likely to rear their ugly heads, just to fund Obama's "health care" plans.

If they pass this one without resistance we can rest assured that they will see this as a sign of weakness and will rush to impose even more taxation measures. That's just the way these people work. Give them an inch and they want a mile. It's only a few cents, right? It's always a few cents here and there, and then pretty soon it's a whole dollar. Every soda you buy today already has embedded taxes in it that the companies have to pass along to the consumer. Fuel taxes, local, state and federal taxes, payroll taxes and a wide variety of incremental taxes that range from local to the federal levels. The politicians are counting on us not caring about " a few cents more". Well, I care.

You should, too. This taxation will be used to fund government controlled medicine. It doesn't work anywhere else in the world, why would we think that a Chicago politician would be able to do any better than anyone else? I certainly don't want the government controlling and rationing health care. They do a lousy job of it already and are more than partially responsible for most of the problems that we do see in our current system. No thanks. Keep your hands of my health care and my little pleasures in life.

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Friday, February 20, 2009

Sugar Gaining Ground

Add Snapple to the list of drinks abandoning HFCS for Sugar. Yeah, I know it's not a beautiful, fizzy beverage, but it's a sign of the times and it is owned by Dr Pepper.
Snapple, once the “official beverage of New York City,” is being redesigned — inside and out — this year.

The popular iced teas are losing the high-fructose corn syrup and the dated font. The bottles are becoming more svelte (to better fit into cup holders, which became a force after Snapple iced teas were originally introduced). The labels will also emphasize the green and black tea leaves used to make the drink. The changes are rolling out over the first few months of the year, and they are expected to hit New York in early March, according to Dr Pepper Snapple Group, which is now the owner of the brand.

Snapple, which once defined the genre of specialty tea, now finds itself fading in an increasingly crowded field of competitors. The brand, which passed through many hands before landing as part of Dr Pepper Snapple, went through a round of focus group testing over the last two years.

“Through that work we really found that Snapple had lost of its luster and had been replaced in the minds of consumers by other beverages out there,” said Jim Trebilcock, an executive vice president with Dr Pepper Snapple.

(For example, President Obama prefers (the more lightly sweetened) Honest Tea, and the White House is now stocked with his favorite flavors, Black Forest Berry and Green Dragon.)

Real sugar is replacing the corn syrup. (Sugar vs. corn syrup, by the way, is the difference between Mexican and American Coca-Cola.) In some cases, that has actually resulted in a decrease in calories.

The old ingredient list for Lemon Snapple Iced Tea: “water, high fructose corn syrup, citric acid, tea, natural flavors.” Calories: 200. The new ingredient list: “filtered water, sugar, citric acid, tea, natural flavors.” Calories: 160.
Now if only Coke and the other people out there would hop on the train.

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Monday, February 16, 2009

Pepsi and Mt. Dew To Go Retro

Coming in April Pepsi Bottling Ventures will introduce two new items, Pepsi Throwback and Mountain Dew Throwback. Both of these will be formulated using Sugar instead of HFCS. About time they did something like this. Now if others would only follow suit. Kudos to PBV!
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.

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