Tuesday, December 05, 2006

Imagine my surprise to see that Jones Soda Company is ditching High Fructose Corn Syrup in favour of Pure Cane Sugar, according to a report in the Seattle Post-Intelligencer. Kudos to the folks at Jones for taking a step in the direction of flavour and product wholesomeness.

Jones Soda Co., looking for a marketing advantage, is making the switch to pure cane sugar from high fructose corn syrup as a soda sweetener.

"It's better for you, it's better-tasting and, overall, it's better for the environment," Peter van Stolk, the company's chief executive officer, said Tuesday.

Hopefully we will see many more Soda and Root Beer manufacturers taking the same decision and getting rid of that nasty sweetener. I was planning on reviewing Jones' Root Beer here, but I think I'll wait until they make the New Year switch to Cane and then contrast their old product with the new. I have never been especially enamoured with Jones' products, due primarily to their use of HFCS and the mediocrity of their flavours. Now, I'm looking forward to tasting their new offerings. Stay tuned!

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