Thumbs Down To Thums Up
I am always willing to try something new and that's exactly what I did with Thums Up, a product of Coca-Cola India. First off, let me state for the record that Thums Up is apparently hugely popular in India...good for them! Now, let me state, again for the record, that this drink will never catch on in the US. It is...well...I guess it is an "acquired" taste and I will never manage to like this Soda. I should have known I was in trouble when there were no ingredients listed on the bottle. I figured it was from the Coke Company so how bad could it be, right?
"Sweetened Carbonated Beverage. Contains Permitted Natural Colour & Added Flavours. Contains No Fruit. Contains Caffeine. Quantity Of Sugar Added 9.9g/100g"
Well, when you open the nice, heavy glass bottle...you do need a church key...you are graced with a nice carbonation hiss. The aroma...well, the aroma is not at all what you would expect from a Soda. I had to rummage around in my spice cabinet and I still couldn't find anything that smelled exactly like it. I guess I would have to say it smelled of cardamom, fenugreek or sandalwood. It tastes just like it smells. Wikipedia says that it is "reminiscent of betel nut", I cannot say, tho as I have never to my knowledge tasted betel nut and my email to the folks at Coca-Cola India, requesting clarification has gone unanswered. All I can say is that Thums Up is bad. It sucks. It puts the "uck" in suck, (apologies to all you Thums fans out there).
I like a wide variety of drinks. Some sweet, some savory, some bitter, some sour and so on, but Thums Up is never, ever going to be on my list of likeable drinks. Not to offend the good folks of the Sub-Continent in any way but this is just not my cuppa Soda and I don't care what the Bollywood endorsers contend, this Soda is just not good. It doesn't matter that they use real sugar in it if I cannot get past the lingering taste and aftertaste of this...product. Thank goodness the world is like 7-Eleven and there's "Freedom of Choice".
Thums Up get a Thumbs Down and a 1/10
Thums Up, Coca Cola, India