Monday, February 16, 2009

Pepsi and Mt. Dew To Go Retro

Coming in April Pepsi Bottling Ventures will introduce two new items, Pepsi Throwback and Mountain Dew Throwback. Both of these will be formulated using Sugar instead of HFCS. About time they did something like this. Now if others would only follow suit. Kudos to PBV!
This year also brings some new introductions, graphics and packaging innovations from PepsiCo, for which the company has high expectations. In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign. In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar. For the flagship PepsiCo brands, Pepsi, Diet Pepsi, Mountain Dew and Sierra Mist, PBV also is beginning to distribute the brands featuring their new redesigned graphics and packaging, which is part of a holistic campaign aimed at drawing in younger consumers. PepsiCo also is launching a new advertising campaign with the release.

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3 comments:

  1. Robotron1:55 PM

    Looking forward to this. Never been a Pepsi fan, but finding something that uses real sugar is hard. Usually it means a trip to the Italian shop so I can pick up a case of Boylan. That or Ice Tea from NewLeaf or Tetley (both use cane sugar).

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  2. Mike Kole4:32 PM

    I am tipping a Pepsi Throwback right now. The mouth feel difference is immediate! So good. I'm a Coke fan, but if they continue this line, and Coke fails to follow suit, I'll drink the Pepsi.

    Got it at Target in Fishers, Michael.

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  3. Robotron2:33 AM

    Picked up some before coming back into Canada from our US trip.
    I have to agree with Mike. It doesn't have that nasty HFCS taste.
    It's been awhile since Mountain Dew tasted this good.

    I hope to see more "retro" drinks soon.

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