Tuesday, September 07, 2010

Sierra Mist Getting A Makeover

Here's some good news on the Soda front. Sierra Mist is getting a complete makeover and they're going to ditch HFCS entirely. Sugar will now be their go to sweetener in the Lemon-Lime Soda. Sweet! I happen to like a Sierra Mist every now and again and can't imagine that this will be anything but a significant improvement. Way to go PepsiCo!
PepsiCo is eliminating Sierra Mist in favor of Sierra Mist Natural, which is sweetened with sugar instead of high-fructose corn syrup. The move, which has been in the works for about 18 months, is two-fold. Research showed that brand loyalty in the lemon-lime category is lower than it is in the cola category. And the natural food and beverage category is exploding.

Can't wait to see this hit the shelves. Now, if they'd just put it in glass bottles....

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